Milklab Oat Campaign with Tones and I

We are thrilled to unveil the new campaign for MILKLAB Oat, developed in collaboration with multi-platinum artist, Tones And I.

Celebrating the smooth and delicious ‘notes’ of MILKLAB Oat, this exciting campaign marks a bold new chapter in how MILKLAB blends creativity, community and culture to connect with consumers.

Filmed at Project 281 Coffee Roasters in Australia’s most coffee centric city Melbourne, this campaign builds on the success of our Made with. Made for. Baristas platform highlighting the brand truth that the MILKLAB range was developed in collaboration with baristas to elevate the coffee experience.

Made with Baristas. Made for Tones And I.

Huge credit goes to 72andSunny Lemon Tree Music Poppet Giulia Giannini McGauran Toni Higginbotham Project 281 Coffee Roasters Blue Planet Public Relations for the team effort behind the coordination of this campaign to reach Milklab consumers.

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