Our Purpose and Values

Our team is committed to working together to build the health, wealth and happiness of our communities.

Our Purpose

Imagining a Healthier Tomorrow is our strategic purpose, it is our guiding light as we seek to create a positive impact for people and the planet.

Our Healthier Tomorrow Plan is our purpose in action to create:

  • A healthier lifestyle for our consumers and communities
  • A healthier planet through our farmers and production processes
  • A healthier business for our people and stakeholders

These principles are the foundation of our future as we seek to continuously drive positive change.

Positive Nutrition

Nutrition is about what we put in, not what we leave out. As we work toward our goal of becoming an Australian leader in Positive Nutrition, we are committed to creating nutritious products that enrich the lives of our customers and promote the wellbeing of our communities.

Our Values

We are proudly powered by a team of dedicated, passionate and exceptionally talented people who contribute to our high-performing, high-integrity culture.

Our company values are the six key pillars that guide our behaviour, inspire us to take positive action and unite us in our purpose to build the health, wealth and happiness of our communities.