Milklab Strengthens Café Partnerships Across China with Regional Events and Collaborations
October 8, 2025
Milklab
Recently the Milklab China team hosted a series of successful events to deepen it partnership with premium cafes in regional cities. Kicking off with an expert demonstration event in Fuzhou, hosted by MCR Roasters and facilitated by barista Georgius Audrey, the 2025 WCIGS World Barista Champion.
The event also coincided with the Fuzhou City Coffee Festival, where Milklab again partnered with MCR Roasters to showcase the brand to consumers and professionals, with the locally inspired recipes a sell-out hit.
The team also travelled to Shenzhen, where the brand showcased a trade show with coffee group HiCups, the expert coffee enthusiasts club in China.
Milklab was warmly received by new customers, who appreciate Milklab as a quality Australian-made milk to enhance their customer experience.
A big congratulations to the Milklab China team for their hard work and great execution at these events and deepening the brand presence in China, with more to come in FY26. Aileen Yan, Verona Chen, Yoggie Ying, Serge Costi
The event also coincided with the Fuzhou City Coffee Festival, where Milklab again partnered with MCR Roasters to showcase the brand to consumers and professionals, with the locally inspired recipes a sell-out hit.
The team also travelled to Shenzhen, where the brand showcased a trade show with coffee group HiCups, the expert coffee enthusiasts club in China.
Milklab was warmly received by new customers, who appreciate Milklab as a quality Australian-made milk to enhance their customer experience.
A big congratulations to the Milklab China team for their hard work and great execution at these events and deepening the brand presence in China, with more to come in FY26. Aileen Yan, Verona Chen, Yoggie Ying, Serge Costi